Money & Work
Entrepreneurship & Startups
Find a real problem and solve it
Novice
Mastery0%
Novice
Money & Work
Find a real problem and solve it
Novice
Subdomain
Where you choose to play and how you choose to win. Picking the wrong market beats most execution mistakes you can make later.
Unit economics
The revenue and cost behaviour of a single customer or transaction, the building block of business viability.
Open
Founder-market fit
The match between a founder's background, network, and unfair advantages and the market they have chosen to enter.
Open
Two-sided markets
Platforms that match two distinct user groups, often buyers and sellers, where each side's value depends on the size and quality of the other.
Open
Bootstrapping vs venture funding
Two contrasting paths to fund a startup: bootstrapping uses revenue and personal capital, venture funding trades equity for outside cash and growth pressure.
Open
Fundraising stages
The standard sequence of equity rounds from pre-seed through Series D, each with typical check size, dilution, and milestone expectations.
Open
Aggregation theory (Thompson)
Ben Thompson's framework that internet-era winners are platforms that aggregate demand by owning the user relationship, commoditising suppliers below them.
Open
MVP
Minimum Viable Product, the smallest thing that tests a real assumption.
PMF
Product-Market Fit, the market pulls the product.
Customer development
Steve Blank's framework, systematic learning about customers before scaling.
Pivot
Changing direction based on what you learned without abandoning the vision.
Cohort retention
% of a group of users still active over time.
CAC / LTV
Acquisition cost vs lifetime value, unit economics.
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PG: project the runway, you'll reach profitability before cash runs out.
TAM
Total Addressable Market, the upper-bound size of the opportunity.