Entrepreneurship & Startups

Find a real problem and solve it

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Novice

Concept 20 of 20

framework

Aggregation theory (Thompson)

Own the user. The suppliers will follow.

Definition

Ben Thompson's framework that internet-era winners are platforms that aggregate demand by owning the user relationship, commoditising suppliers below them.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.