Money & Work

Entrepreneurship & Startups

Find a real problem and solve it

Novice

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Novice

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Shipping and PMF

The unglamorous loop of build, ship, learn, repeat until something fits the market. The signal you want is users pulling the product, not you pushing it.

Cut a feature list down to one risky assumption you can test this week.
Spot product-market fit by retention and word of mouth, not vanity metrics.
Ship an embarrassingly small v1 in days, not months.

Concepts (1)

Pivots taxonomy (Ries)
Eric Ries's classification of ten distinct pivot types, each a deliberate change in one dimension of the business model while preserving the rest.
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All Entrepreneurship & Startups glossary

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MVP
Minimum Viable Product, the smallest thing that tests a real assumption.
PMF
Product-Market Fit, the market pulls the product.
Customer development
Steve Blank's framework, systematic learning about customers before scaling.
Pivot
Changing direction based on what you learned without abandoning the vision.
Cohort retention
% of a group of users still active over time.
CAC / LTV
Acquisition cost vs lifetime value, unit economics.
Default alive
PG: project the runway, you'll reach profitability before cash runs out.
TAM
Total Addressable Market, the upper-bound size of the opportunity.