Money & Work
Entrepreneurship & Startups
Find a real problem and solve it
Novice
Mastery0%
Novice
Money & Work
Find a real problem and solve it
Novice
Subdomain
How your product reaches the people who would buy it. A mediocre product with a strong channel beats a great product nobody finds.
Network effects
A property where each new user makes the product more valuable to existing users, creating defensive moats and exponential adoption curves.
Open
Product-Led Growth
A go-to-market motion in which customer acquisition, activation, expansion, and retention are driven primarily by product experience rather than sales-led outreach.
Open
Cold-start problem
The challenge that network-effect and marketplace products are least valuable when smallest, so the first users find a nearly empty product and leave.
Open
MVP
Minimum Viable Product, the smallest thing that tests a real assumption.
PMF
Product-Market Fit, the market pulls the product.
Customer development
Steve Blank's framework, systematic learning about customers before scaling.
Pivot
Changing direction based on what you learned without abandoning the vision.
Cohort retention
% of a group of users still active over time.
CAC / LTV
Acquisition cost vs lifetime value, unit economics.
Default alive
PG: project the runway, you'll reach profitability before cash runs out.
TAM
Total Addressable Market, the upper-bound size of the opportunity.