Money & Work
Entrepreneurship & Startups
Find a real problem and solve it
Novice
Mastery0%
Novice
Money & Work
Find a real problem and solve it
Novice
Subdomain
Finding out whether a real person will pay for your idea before you build it. Most startups die because nobody asked.
Customer development (Steve Blank)
A four-stage process of learning who the customer is and what they will pay for, in parallel with building the product.
Open
Jobs-to-be-Done
A framework that slices markets by the functional, social, and emotional job a user hires a product to do, rather than by demographic or product category.
Open
MVP
Minimum Viable Product, the smallest thing that tests a real assumption.
PMF
Product-Market Fit, the market pulls the product.
Customer development
Steve Blank's framework, systematic learning about customers before scaling.
Pivot
Changing direction based on what you learned without abandoning the vision.
Cohort retention
% of a group of users still active over time.
CAC / LTV
Acquisition cost vs lifetime value, unit economics.
Default alive
PG: project the runway, you'll reach profitability before cash runs out.
TAM
Total Addressable Market, the upper-bound size of the opportunity.