Product-Led Growth

(Product-Led Growth (PLG))

Let the product sell, onboard, and upgrade users. Sales is the assist, not the lead.

Definition

A go-to-market motion in which customer acquisition, activation, expansion, and retention are driven primarily by product experience rather than sales-led outreach.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.