Entrepreneurship & Startups

Find a real problem and solve it

Novice

Mastery0%

Novice

Concept 15 of 20

framework

Cold-start problem

Empty rooms drive away the first guests. Seed one side manually.

Definition

The challenge that network-effect and marketplace products are least valuable when smallest, so the first users find a nearly empty product and leave.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.