Entrepreneurship & Startups

Find a real problem and solve it

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Novice

Concept 19 of 20

framework

Pivots taxonomy (Ries)

Ten flavours of pivot. Most failed startups picked the wrong one.

Definition

Eric Ries's classification of ten distinct pivot types, each a deliberate change in one dimension of the business model while preserving the rest.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.