Entrepreneurship & Startups

Find a real problem and solve it

Novice

Mastery0%

Novice

Concept 09 of 20

framework

Customer development (Steve Blank)

Build the customer at the same speed you build the product.

Definition

A four-stage process of learning who the customer is and what they will pay for, in parallel with building the product.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.