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Basics Concepts

Customer Discovery(2)Shipping and PMF(1)Strategy and Niche(6)Distribution(3)

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Built with care, MIT licensed.v1.0·Accessibility statement·Education, not advice. Source

Concepts›Distribution often beats product

Concept 08 of 20

framework

Distribution often beats product

A great product nobody finds loses to a meh product with reach. Pick your channel before you build.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.

Talk to users. Always. Even when it's uncomfortable.Customer development (Steve Blank)