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Find a real problem and solve it

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Customer Discovery(2)Shipping and PMF(1)Strategy and Niche(6)Distribution(3)

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Built with care, MIT licensed.v1.0·Accessibility statement·Education, not advice. Source

Concepts›Default alive vs default dead

Concept 06 of 20

framework

Default alive vs default dead

Project your runway and your growth honestly. Will you reach profitability before the money runs out?

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.

The bowling-pin strategy Talk to users. Always. Even when it's uncomfortable.