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Customer Discovery(2)Shipping and PMF(1)Strategy and Niche(6)Distribution(3)

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Built with care, MIT licensed.v1.0·Accessibility statement·Education, not advice. Source

Concepts›The Mom Test (Rob Fitzpatrick)

Concept 01 of 20

framework

The Mom Test (Rob Fitzpatrick)

Ask about their past, not your idea. Customers lie kindly when you ask about the future.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.

Build → Measure → Learn