People & Influence
Communication & Storytelling
Make ideas land, and stick
Novice
Mastery0%
Novice
People & Influence
Make ideas land, and stick
Novice
Subdomain
The basic mechanics of getting an idea from your head into someone else's intact. Most miscommunication starts at this layer, not in the words.
Ethos · Pathos · Logos
Aristotle's three modes of persuasion, the credibility of the speaker, the emotional state of the audience, and the logical argument itself.
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Active listening
Listening with the goal of understanding the speaker rather than preparing your reply.
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Steel-manning
Restating the opposing argument in its strongest possible form before responding to it.
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Non-violent communication (Rosenberg)
A four-step communication structure separating observation, feeling, need, and request, designed to defuse conflict without suppressing honesty.
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Apology architecture
A four-part structure for a meaningful apology: name the harm, accept responsibility, repair what can be repaired, and commit to change.
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BLUF
Bottom Line Up Front, leading with the conclusion.
Ethos
Credibility / character of the speaker.
Pathos
Emotional resonance in an argument.
Logos
Logic / evidence in an argument.
Pyramid principle
Minto's top-down structuring of arguments.
SUCCESs
Heath brothers' framework for sticky ideas: Simple, Unexpected, Concrete, Credible, Emotional, Story.
Hero's journey
Campbell's universal story structure (setup → call → trial → return).
Curse of knowledge
Inability to remember not-knowing once you know.