People & Influence

Communication & Storytelling

Make ideas land, and stick

Novice

Mastery0%

Novice

Foundations

Ethos · Pathos · Logos

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Credibility, emotion, logic. Use all three, and most people use only logic.

framework~1 min

Definition. Aristotle's three modes of persuasion, the credibility of the speaker, the emotional state of the audience, and the logical argument itself.

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In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.