Communication & Storytelling

Make ideas land, and stick

Novice

Mastery0%

Novice

Concept 01 of 19

framework

Ethos · Pathos · Logos

Credibility, emotion, logic. Use all three, and most people use only logic.

Definition

Aristotle's three modes of persuasion, the credibility of the speaker, the emotional state of the audience, and the logical argument itself.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.