People & Influence
Communication & Storytelling
Make ideas land, and stick
Novice
Mastery0%
Novice
People & Influence
Make ideas land, and stick
Novice
Subdomain
Shaping the same message differently for an exec, a peer, or a beginner. The content stays true; the angle and depth change.
Audience tailoring
Adapting the framing, depth, and vocabulary of a message to match what a specific audience already knows, cares about, and uses.
Open
The curse of knowledge
The cognitive bias whereby people who know something find it nearly impossible to imagine not knowing it, leading to expert explanations that skip foundations.
Open
Reader maturity
The degree of prior knowledge and motivation a reader brings, which determines how much background, definition, and signposting the writer must provide.
Open
BLUF
Bottom Line Up Front, leading with the conclusion.
Ethos
Credibility / character of the speaker.
Pathos
Emotional resonance in an argument.
Logos
Logic / evidence in an argument.
Pyramid principle
Minto's top-down structuring of arguments.
SUCCESs
Heath brothers' framework for sticky ideas: Simple, Unexpected, Concrete, Credible, Emotional, Story.
Hero's journey
Campbell's universal story structure (setup → call → trial → return).
Curse of knowledge
Inability to remember not-knowing once you know.