Communication & Storytelling

Make ideas land, and stick

Novice

Mastery0%

Novice

Concept 05 of 19

settled

Audience tailoring

Same idea, different audiences, different starting points.

Definition

Adapting the framing, depth, and vocabulary of a message to match what a specific audience already knows, cares about, and uses.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.