Communication & Storytelling

Make ideas land, and stick

Novice

Mastery0%

Novice

Concept 03 of 19

settled

Specifics beat abstractions

"Fast" is forgettable. "0-60 in 3 seconds" sticks.

Definition

The writing principle that concrete details, names, and numbers make ideas more memorable, persuasive, and verifiable than abstract categories.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.