Communication & Storytelling

Make ideas land, and stick

Novice

Mastery0%

Novice

Concept 02 of 19

settled

BLUF, Bottom Line Up Front

Lead with the conclusion. Then defend it.

Definition

A writing convention that places the conclusion or recommendation in the first sentence, with supporting context and analysis below.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.