Negotiation & Persuasion

Reach agreement without losing yourself

Novice

Mastery0%

Novice

Concept 16 of 19

framework

Coalition building

Most multi-party deals are won in the hallway, not the room.

Definition

The pre-meeting work of aligning a subset of parties to act together so the room tips in a particular direction.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.