Skills
Design Thinking
Solve the right problem, not just a problem
Novice
Mastery0%
Novice
Skills
Solve the right problem, not just a problem
Novice
Subdomain
A prototype is a question made physical. The goal is to learn quickly and cheaply, before the cost of being wrong becomes high.
Prototyping
Creating low-fidelity, fast, cheap representations of a proposed solution to make an idea testable before significant resources are committed to building it.
Open
User Testing
The practice of observing real users interact with a prototype or product to identify usability problems and uncover unmet needs before building or scaling.
Open
Design Sprints (Knapp 2016)
A five-day structured process for rapidly answering critical business questions through design, prototyping, and testing with real users.
Open
Empathy map
A synthesis tool with four quadrants: says, thinks, does, feels. Used to make user research findings shareable.
HMW
How Might We. A question format for turning observations into design challenges.
Double diamond
UK Design Council model: discover, define, develop, deliver. Two diverge-converge cycles.
Design sprint
Jake Knapp's five-day process: map, sketch, decide, prototype, test.
Jobs to be done
Christensen's framework: people hire products to accomplish functional, emotional, and social jobs.
Affinity mapping
Grouping observations or ideas by theme to find patterns. Done silently to prevent framework imposition.
Prototype
A low-fidelity, cheap, fast representation of a solution idea, built to make an assumption testable.
Usability test
Observing real users complete a task with a prototype to uncover problems and needs.
Say-do gap
The difference between what users report they do and what they actually do. Often the location of the real design problem.
POV statement
Point of view. A one-sentence synthesis of who the user is, what they need, and why. The output of the first diamond.
Bharat
In Indian product design, refers to users outside major metros, often with different device constraints, languages, and connectivity.
Crazy 8s
An ideation exercise: eight sketched ideas in eight minutes. Forces divergence before convergence.