Skills

Design Thinking

Solve the right problem, not just a problem

Novice

Mastery0%

Novice

Empathy and Research

Empathy Mapping

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What do they say, think, do, and feel? Four quadrants that surface what users cannot always tell you directly.

framework~1 min

Definition. A collaborative tool that synthesises user research into four quadrants capturing what a user says, thinks, does, and feels in a given context.

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In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.