Communication & Storytelling

Make ideas land, and stick

Novice

Mastery0%

Novice

Concept 11 of 19

framework

Pyramid principle (Minto)

Start with the answer. Group the reasons. Drill down only when asked.

Definition

A top-down structure where the main conclusion sits at the top, supported by grouped, mutually exclusive arguments beneath it.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.