Negotiation & Persuasion

Reach agreement without losing yourself

Novice

Mastery0%

Novice

Concept 10 of 19

settled

Reactive devaluation

The moment they suggest it, it sounds worse than it actually is.

Definition

The tendency to discount a proposal simply because the other side offered it.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.