NPS and its critiques

(Net Promoter Score (NPS))

One question, popular, useful as a trend, weak as a prediction.

Definition

A single-question survey asking how likely a customer is to recommend a product on a zero to ten scale, used as a headline loyalty metric despite ongoing methodological debate.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.