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Foundations(4)Positioning & Messaging(2)Marketing Economics(5)Buyer Behaviour(5)

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Concepts›Marketing Economics›Cohort analysis basics

Concept 12 of 16

settled

Cohort analysis basics

Group users by when they joined. Then watch what they do over months.

Definition

Grouping users by a shared start date or event, then tracking their behaviour over time, so you can see retention, revenue, and habit patterns clearly.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.

Brand vs performance marketing NPS and its critiques