AARRR pirate metrics

(Acquisition, Activation, Retention, Referral, Revenue)

Five stages. One or two numbers each. Arrr.

Definition

Dave McClure's five-stage growth framework covering acquisition, activation, retention, referral, and revenue, with one or two metrics per stage.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.