Negotiation & Persuasion

Reach agreement without losing yourself

Novice

Mastery0%

Novice

Concept 01 of 19

framework

BATNA

Your Best Alternative To a Negotiated Agreement. Whatever you'll do if this deal falls through.

Definition

Your Best Alternative To a Negotiated Agreement, the course of action you take if this deal fails.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.