Marketing

Make people want things, ethically

Novice

Mastery0%

Novice

Concept 09 of 16

framework

Conversion funnels

Count people at every step. The biggest leak is your next fix.

Definition

A conversion funnel is the count of people at each stage of a buying journey, from first visit to paid customer, so you can see exactly where they drop off.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.