Marketing

Make people want things, ethically

Novice

Mastery0%

Novice

Concept 11 of 16

framework

AIDA model

(Attention, Interest, Desire, Action)

Get noticed. Hold interest. Build desire. Trigger action.

Definition

A classic four-stage model of how a buyer moves from first noticing a product to acting on it: Attention, Interest, Desire, Action.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.