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Built with care, MIT licensed.v1.0·Accessibility statement·Education, not advice. Source

Concepts›Marketing Economics›CAC vs LTV

Concept 07 of 16

settled

CAC vs LTV

Cost to win a customer (CAC) must be lower than what they're worth to you (LTV). Otherwise you're paying to lose money.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.

Mental + physical availability (Byron Sharp)Brand vs performance marketing