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Foundations(4)Positioning & Messaging(2)Marketing Economics(5)Buyer Behaviour(5)

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Built with care, MIT licensed.v1.0·Accessibility statement·Education, not advice. Source

Concepts›Buyer Behaviour›Mental + physical availability (Byron Sharp)

Concept 06 of 16

debated

Mental + physical availability (Byron Sharp)

Be easy to remember. Be easy to buy. The rest is mostly noise.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.

Social proof Permission, not interruption