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Marketing

Make people want things, ethically

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Foundations(4)Positioning & Messaging(2)Marketing Economics(5)Buyer Behaviour(5)

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Built with care, MIT licensed.v1.0·Accessibility statement·Education, not advice. Source

Concepts›Buyer Behaviour›Social proof

Concept 05 of 16

settled

Social proof

We copy people who look like us, especially when we're unsure.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.

Jobs-to-be-Done Mental + physical availability (Byron Sharp)