Marketing

Make people want things, ethically

Novice

Mastery0%

Novice

Concept 03 of 16

framework

Features tell, benefits sell

Don't sell the drill. Sell the picture on the wall.

Definition

A feature is what the product has. A benefit is the change in the buyer's life. Buyers act on benefits.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.