Segmentation, Targeting, Positioning (STP)

(Segmentation, Targeting, Positioning)

Pick a small group. Be unmissable to them. Own one word in their head.

Definition

Pick a slice of the market (Segmentation), choose which slice to obsess over (Targeting), then own one clear idea in that slice's mind (Positioning).

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.