Cialdini's six levers of influence

Reciprocity, commitment, social proof, authority, liking, scarcity. Once you know the names, you see them pulled on you every day.

Definition

A framework of six principles that reliably increase compliance: reciprocity, commitment, social proof, authority, liking, and scarcity.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.