Human Psychology

Why people do what they do

Novice

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Novice

Concept 03 of 22

debated

Anchoring

The first number you see drags everything else toward it.

Definition

A cognitive bias in which an initial numerical reference point disproportionately influences subsequent estimates or judgments.

Step 1

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.