Affect heuristic

If it feels good, you rate it as safer and better. If it feels bad, you rate it as riskier and worse. The feeling decides first.

Definition

A mental shortcut where people make judgments and decisions based on their immediate emotional reaction to a stimulus rather than a deliberate analysis.

Step 1

Predict first

In one or two sentences, what do you think this concept means? Wrong is fine; the small struggle is what makes the answer stick.